Flipkart vs Zomato & Swiggy — What's Really Happening
AI Summary
Flipkart is entering the food delivery market with a pilot launch in Bengaluru, partnering with restaurants through the Open Network for Digital Commerce (ONDC) to avoid high commission fees. This move is part of Flipkart's broader strategy to become a one-stop app for daily needs, building on existing services such as groceries, fashion, and travel. The company aims to leverage its 500 million registered users to achieve this goal.
Flipkart is entering food delivery — planning to take on Zomato, Swiggy, and Rapido's Ownly, starting with a Bengaluru pilot. Unlike newer entrants building their own cloud kitchens, Flipkart is onboarding restaurant partners via ONDC, avoiding the 18-28% commission model that has frustrated restaurant owners.
But food delivery is just one piece of a bigger plan. With Flipkart Minutes (groceries), Myntra (fashion), Cleartrip (travel), and 500 million registered users already opening the app daily, Flipkart is building toward being the one app for every part of your day.
Here's the strategy behind Flipkart's "digital mall."
Yashank Rathi is a B.Com (Hons) student at Hansraj College, Delhi University, with a strong passion for finance, markets, business trends, and the startup ecosystem. With growing hands on experience in research, content creation, and SEO driven digital marketing, he brings a fresh and analytical perspective to business journalism. He is the Co-Founder of mangopeoplenews.com, where he works to make complex financial and business topics simple, engaging, and relevant to everyday readers.
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