Urban Company sues Kent RO over ‘misleading’ claims against Native water purifiers

Urban Company sued Kent RO over "misleading" ads disparaging its water purifiers.
Delhi High Court ordered Kent RO to remove the ads within 15 days.
Kent RO's ads allegedly described Native water purifiers' features as a "marketing gimmick" and claimed they were "unsafe" and "risky".
Urban Company filed the suit on August 11, 2026, alleging false and misleading claims.