Tata Motors PV unveils Tata.cars as new customer-facing brand identity

•Tata Motors Passenger Vehicles unveiled Tata.cars as its new customer-facing brand identity, marking its "next chapter" under Managing Director Shailesh Chandra.

•The new identity will be visible across dealerships, digital touchpoints, and marketing communications, while the company's legal name remains Tata Motors Passenger Vehicles Limited.

•Tata.cars replaces the existing brand promise "Nothing's too far" for the passenger vehicle business, while Tata.ev remains for electric vehicles, creating a clearer brand architecture.

•The change aims to connect with a new generation of Indian car buyers, reflecting the company's transformation and heritage, with a focus on mobility and aspirations.