Screen-free fitness bands: Screenless Fitness Wearables Are Making a Comeback

•Google, Garmin, and Amazfit are launching screenless fitness wearables that track health and fitness without a display.

•Global wearable band shipments dropped 2% in Q2 2026, but screenless devices accounted for 15% of shipments in the basic band category.

•Whoop leads the non-display band market with a 54% share, followed by Amazfit (21%), Polar (14%), and Fitbit (9%).

•Apple is reportedly exploring a screenless wearable as part of a broader rethink of its Watch lineup.