Reliance Brands Brings Kim Kardashian’s SKIMS to India

•Reliance Brands partners with Kim Kardashian's SKIMS to launch the shapewear and lifestyle brand in India, starting with Delhi and Mumbai stores.

•SKIMS will be operated by RBL across online and offline channels, competing with homegrown brands like Underneat.

•The partnership marks SKIMS' entry into India's premium fashion market, intensifying competition in the growing shapewear category.

•SKIMS will expand nationwide, targeting India's fast-growing premium consumer market with rising disposable incomes and demand for international brands.