Nykaa Fashion offers six-month zero-commission model for apparel brands

•Nykaa Fashion expands its Hidden Gems marketplace for niche Indian labels, launching a dedicated accelerator programme to scale high-potential brands.

•Brands joining the programme get a zero-commission model for six months, allowing them to invest in brand building and customer acquisition.

•The programme focuses on Indian wear, western wear, jewellery, bags, and footwear, offering eight growth pillars, including marketing support and mentorship.

•Nykaa Fashion CEO Abhijeet Dabas says the programme supports India's home-grown fashion landscape, providing access to the right ecosystem and consumer insights.