M&M to intensify exports with new pickup 'Lifestyler'

•Mahindra & Mahindra is intensifying exports with its new pickup 'Lifestyler', targeting markets like South Africa, Australia, and Latin America.

•The Lifestyler will be launched in India in April 2027 and globally as 'Mahindra Lifestyler', part of the company's global growth strategy.

•Mahindra's automotive sector saw an 18.2% export growth in 2025-26, with 41,030 vehicles exported.

•The company's electric vehicle penetration has grown from 0% to 12% of total SUV volume in 16-17 months.