ITC expects Aashirvaad to double consumer spends to ₹20,000 cr in 5 years

•ITC expects Aashirvaad consumer spending to double to ₹20,000 crore in 5 years, from ₹10,000 crore currently.

•The company is expanding Aashirvaad into newer food categories, including ready-to-cook foods and frozen snacks, with 66 manufacturing facilities across the country.

•Aashirvaad has already exceeded ₹10,000 crore in consumer spending, with a portfolio of over 200 SKUs and products in staples, spices, and fresh foods.