ITC expands dairy business in East India, bets on value-added products

•ITC expands its dairy business in Eastern India through Aashirvaad brand, focusing on value-added products in Bihar, West Bengal, and Jharkhand.

•The company has become the second-largest dairy player in Bihar, offering fresh milk, curd, paneer, lassi, and Mishti Doi.

•ITC aims to expand its dairy business in Eastern India, citing significant growth potential in the region.

•The company works with over 40,000 dairy farmers through Project Gomukh, aiming to increase milk productivity and improve quality.