Government removes 12-minute cap on TV advertisements

•The Indian government has removed the 12-minute-per-hour TV ad duration cap.

•The rule change was notified in the Gazette on August 21, 2026.

•The Ministry of Information and Broadcasting cited significant changes in the TV broadcasting sector since 2006.

•Over 900 channels now operate, compared to 62 in 2006, with digital platforms offering greater variety.