Flipkart to enter food delivery, take on Zomato, Swiggy and Rapido

•Flipkart is set to enter India's online food delivery market, taking on Zomato and Swiggy, with a pilot launch expected in Bengaluru.

•The service will integrate with the government-backed Open Network for Digital Commerce (ONDC) and be available on the main Flipkart platform.

•Flipkart will also test a separate app before scaling the service, with an initial focus on Bengaluru due to customer expectations.

•The move is part of Flipkart's wider ecosystem play, expanding its offerings in fashion, travel, and financial services.