Flipkart expects EMI to fuel a third of festive mobile, electronics GMV

•Flipkart expects 1/3 of mobile and electronics GMV to come from EMI options during the festive season.

•Cardless EMI sees strong uptake among consumers in Tier-II cities and beyond, particularly among those without credit cards.

•Payment methods vary by purchase value, with UPI preferred for low-value transactions and credit cards for higher-value purchases above ₹5,000.