Colgate Turns To Bombay Shaving Company To Fix Palmolive’s D2C Play

•Colgate-Palmolive partners with Bombay Shaving Company to manage Palmolive's D2C and ecommerce operations.

•Bombay Shaving Company will handle consumer-facing advertising and customer relationships for Palmolive.

•Colgate retains control of product innovation, manufacturing, supply chain, and offline distribution for Palmolive.

•The partnership aims to accelerate Palmolive's digital growth and tap into the growing D2C market in India.