BlueStone to deepen tier-2, tier-3 push with 700-800 store target

BlueStone plans to nearly double its store network to 700-800 outlets over four years, targeting tier-two and tier-three cities.

The company currently has 340 stores across 110 cities and sees strong same-store sales growth, giving it confidence in its expansion plans.

BlueStone's design-first approach and omnichannel model can help address the gap in contemporary jewellery designs in smaller cities, where customers may have limited access.