Blinkit and Diet Coke’s Rakhi Twist Turns a Familiar Brand Into a Festival Gift

A Diet Coke-themed Rakhi has appeared on Blinkit, combining the brand's visual identity with traditional Rakhi designs.

Several Indian retailers, including Ishkaara and Tonoto, are selling Diet Coke-themed Rakhis as part of their 2026 Raksha Bandhan collections.

The idea allows a beverage brand to enter a festive conversation through a physical product, giving it a presence in a different category.