Berger Paints ramps up expansion to fend off Birla Opus, JSW Dulux

•Berger Paints is expanding its business to fend off rivals Birla Opus and JSW Dulux, with a focus on weaker markets in Mumbai, Pune, Chennai, and Bengaluru.

•The company plans to launch luxury paints and open 250 exclusive outlets annually, reaching 2,500 by March 2029, to boost sales and market share.

•Berger is investing ₹2,000 crore in new manufacturing facilities in West Bengal and Odisha, and widening its distribution network to drive sales and growth.

•The company aims to hold its 20% market share and gain an extra 0.5% if market conditions align with its plans.