Bajaj Finance Picks Up 5% Stake in AI Video Startup TrueFan AI

•Bajaj Finance acquired a 5% stake in TrueFan AI, an AI video generation platform, as part of its strategic applied research and innovation initiative, Finserv Intelligence.

•TrueFan AI helps businesses create personalised videos using AI avatars and celebrities, and Bajaj Finance has already deployed the platform to generate millions of videos for customer engagement and dealer enablement.

•The investment will allow Bajaj Finance to augment its marketing, videos, multilingual communication, employee training, and onboarding with TrueFan AI's AI video skills.

•Bajaj Finance will gain access to TrueFan AI's technology to expand its presence in India's technology ecosystem and deepen its presence in the country's AI market.